Category
Behavioral Economics
Why we act the way we do with money.
5 items across the knowledge base.
In Research
Save More Tomorrow (Thaler & Benartzi, 2004)
A landmark behavioral-economics program that increased employee savings rates from 3.5% to 13.6% over 40 months by asking workers …
Read
Mental Accounting Matters (Thaler, 1999)
Richard Thaler shows that people treat money differently depending on which mental "account" it sits in — a windfall, a paycheck, …
Read
Why Small Daily Habits Work
Across habit research, the strongest predictor of a behaviour surviving is not motivation or size — it is repetition at low cost. …
Read